Writing is never just writing.
It’s thinking, it’s strategy,
it’s psychology, it’s persuasion.
My name is Piers Alder and I’m a writer.
But there’s more to it than that. I don’t just write down nicely what you already know you want to say.
I’ll help you work out what you actually need to communicate, and why. I’ll throw in some thoughts about positioning, branding, messaging and SEO. I’ll give you ideas.
I also train people to write better.
The thing is, most businesses communicate pretty poorly. My job is to help them tell the truth about what they really offer, and do it in ways that people want to hear.
A few brands I’ve worked for
Experience
I trained as a journalist and worked on magazines before jumping across to the internet and starting to write web content. Before long I realised that what I was doing was called copywriting. But I always found that word ‘copy’ confusing. It’s about copying stuff? (I always try to write something that’s never been written before.)
I later became head of copy at a large Bristol creative agency. Later still I decided to go freelance, to be my own boss. Except, of course, all my clients are now my bosses. Luckily I like my clients, and I remain in charge of my words.
What I do today
Now I work for all kinds of wonderful people and organisations, from eco furniture designers to comms agencies to visionary tax advisers (really). All the way to companies that design clever things for the ships of the future (they’re a Danish company and just as cool as you would hope).
I like to work with people who share my values – people who value honesty, authenticity and quality.
I’m based near Bath and Bristol in a little town called Bradford on Avon, in the heart of the South-West.