WEB CONTENT

Every business needs a website, yet how many of those websites truly succeed? Your site needs to show up in search engines, draw visitors in and give them a reason to return. But if it hasn’t been updated in months, read on.

THE IMPORTANCE OF REGULAR UPDATES

The internet is such a fast moving, dynamic environment that people expect businesses to keep their websites fresh. And there’s nothing worse for a company’s image than returning to its website to find nothing’s been updated for 18 months. You’ll probably conclude they’ve gone bust.

Regular updates show people you’re alive, they give people a reason to return, and they attract the attention of search engines and push you up the results. They are also a superb opportunity to prove you’re worth doing business with. It could be special offers, blog posts, opinion pieces, tweets, insights into how you work, regular commentary or case studies.

The trouble is, maintaining those updates is a headache. We can provide regular web content services which take away that headache – as little or as often as you like.

WRITING FOR THE MEDIUM

Web writing is different from other writing. That’s because people don’t read the same way. Consider this:

• 80% of people always scan a page first.
• Fewer than 1 in 5 read through word for word.
• People very rarely read more than 75% of the full text.

First, content has to be written so it’s easy to orientate yourself and understand what it’s about (do I want to be here or not?). Then you need to be able to scan through it to find what you want. Finally, it must be easy to digest and recall.

SEARCH ENGINE OPTIMISATION

Search engines are designed to take searchers to web pages about what they’ve searched for. But all that the search engines have to go on are the words on those pages. So if you talk – regularly – on your site about what you do, the services you offer, the products you sell and the benefits they bring, then you’re many times more likely to be found in a web search.

Of course, there are web content providers who will give you vast numbers of words for next to nothing. So you have to balance up the quality of your web content with what you want to pay.

Just remember that people will judge you by whatever they see on your site. Shoddily written, inaccurate content? Your products and service will probably be shoddy too. Odd tone of voice that doesn’t match with your home page or your ads? You’re probably untrustworthy.

We only deliver quality web content – branded copy that works with all your other branded communications.

NEED YOUR SITE KEPT FRESH?

We work with several brands keeping their websites regularly updated with fresh, interesting content, through blogs, articles, white papers, case studies and even tweets. It boosts their search engine results, it gives customers something new to read, and it shows they’re alive and kicking. We can do the same for you.