TRAINING

How well are you communicating with your customers? I can train your team so they’ll write in crisp, memorable language that builds stronger relationships.

PRACTICAL SKILLS FOR BETTER COMMUNICATION

I can make it as easy as you like. I’ll come to your offices and train your people in-house. Or you can attend one of the business writing courses I run in collaboration with Falmouth University.

The training is all about learning practical writing techniques. It’s a fairly intensive process (you learn through doing not listening) but you come away with a set of techniques which you can apply to any audience and any brand: achieving the right tone, attracting your audience’s attention, building a relationship with your customers, and (most importantly) getting them to act.

The training is hard work but the results are powerful, which is why a recent student said: ‘I found this course very useful and it highlighted great ways of rewriting lifeless copy into exciting new text. I would certainly recommend it to people who write for the web or produce other marketing materials.’

The training focuses on:

De-cluttering – showing how to take out those words, phrases and structures that obscure meaning and make it a struggle to read.

Building impact – the tricks and tools for making people pay attention to what you write.

Personalising – making your audience feel you’re noticing them and talking to them (not talking into space, like too much business writing).

Thinking sideways – techniques for being creative, surprising and original (without being annoying).

Tone of voice – exercises to show that you can write in different voices, and working out the tone that your business should be using.

Effective web writing – the challenges of writing for digital media, and how to succeed at it.