Archive for May, 2011

What’s in a name?

Saturday, May 28th, 2011

Finding a resonant name for an organisation or product is a powerful marketing tool. It can position you, attract attention, define your target audience and help establish your values and attitude. But only if it’s not a lie. (more…)

Want to improve your marketing writing skills?

Tuesday, May 3rd, 2011

What makes the difference between a clumsy, confusing piece of writing you stop reading halfway through and one that grabs you? The innate skill of the writer?

A big part of it is down to the techniques the writer is using. And you can learn those techniques.