Archive for February, 2010

2,500 years of tone of voice

Monday, February 22nd, 2010

One of the things I’m always dealing with in my work as a copywriter is tone of voice. How you say what you say. Finding the best voice to speak in – the one that is true to the personality speaking and that most effectively expresses the message.

So anyway, the other day I noticed a proverb going round in my head for no obvious reason. It’s one my father often says: A soft answer turneth away wrath.


Now that’s a bad typo

Friday, February 12th, 2010

This makes me feel much better.

In 2008 the Chilean government mint issued coins that misspelt the word ‘Chile’.


Marketing, truth and lies

Tuesday, February 9th, 2010

Here’s a thought.

Tony Blair basically walked all over the Chilcott Enquiry. One reason he did so is because he’s so damn persuasive. He’s so persuasive for a good reason: he’s sincere.


‘Literally fly off the shelves’ – am I a word snob?

Friday, February 5th, 2010

This email alert arrives from a website I’m subscribed to and yells at me:

‘Copywriting secret – makes your products literally FLY off the shelves’

I have visions of people in supermarkets ducking as boxes of cereal leap of the shelves at them. I smile patronisingly.

But then I click through to see what this copywriting secret is.


A blog about words and stuff

Monday, February 1st, 2010

I’ll be using this blog to point out some odd things about words, funny things about language, interesting stuff about how people say what they say and write what they write. What I’ve learnt and what I’m learning about how best to communicate an idea, a product, a brand, a business, a message.